What is shrinkflation in grocery shopping?
A stealth pricing tactic where manufacturers reduce product package size or weight while keeping the retail price unchanged, effectively increasing the unit price.
Compare store item bulk prices vs smaller packs to calculate unit price savings.
Compares unit prices across different package sizes, weights, and volumes to find the true best financial bargain on grocery store shelves.
Unit Price = Total Package Cost / Total Quantity in Base Units (grams, ml, or units)
Converts diverse packaging quantities into standardized baseline units (e.g. Cost per 100 grams, Cost per Liter, Cost per Count).
Inputs: Option A: 800g for ₹180 | Option B: 2 kg (2,000g) for ₹420
Summary: Option A = ₹22.50/100g | Option B = ₹21.00/100g | Best Value = Option B (Bulk Pack)
A stealth pricing tactic where manufacturers reduce product package size or weight while keeping the retail price unchanged, effectively increasing the unit price.
Divide the price by the quantity listed on the package to find the cost per gram, milliliter, or ounce.
Consumer protection regulations in many regions mandate shelf unit pricing to help shoppers compare values across different package sizes.